In the modern age of technology in Aotearoa, mana Māori motuhake, kaitiakitanga and data sover- eignty are all interconnected. Each provides distinct insight into how Māori people and organisations (as well as other Indigenous peoples) can ensure the protection of knowledge and data. This article discusses these concepts before illustrating what they look like on a practical level by exploring the narrative of Te Reo Irirangi o Te Hiku o Te Ika (Te Hiku Media). Since its inception over 30 years ago, Te Hiku Media has embarked on a range of projects to support the use of Māori and other Indigenous languages in a range of domains, in particular, in the digital world.