In 2020, New Zealand Māori made up 6.8% of postgraduate students at the University of Otago (Sizemore, 2020). These students are supported by the author in her role as Māori Postgraduate Support Adviser (hereafter “the Adviser”). During the country’s first COVID-19 lockdown in 2020, the Adviser used Facebook—specifically the University of Otago’s page for Māori postgraduate students—to communicate with this cohort. She adapted the kaupapa Te Whare Tapa Whā (Durie, 1985) into a communication tool, and its success is evaluated in this article by tracking engagement online and through autoethnographic analysis by the Adviser.